You Are Not Your Own Substack

You Are Not Your Own Substack

The Shift from Individualism to Mob Identity

A thought experiment

O. Alan Noble's avatar
O. Alan Noble
Oct 29, 2025
∙ Paid

herd of sheep on green grass field during daytime
Photo by Nareeta Martin on Unsplash

In September,

Luke Burgis
said something that startled and shocked me. He said that we’re witnessing a shift from an individualist culture to a crowd culture, or what I’m tempted to call a mob culture. At first, I was highly skeptical, but over the past few weeks, I’ve begun to rethink my reaction, especially after talking this o…

Keep reading with a 7-day free trial

Subscribe to You Are Not Your Own Substack to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 𝐎. 𝐀𝐥𝐚𝐧 𝐍𝐨𝐛𝐥𝐞 · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture