You Are Not Your Own Substack

You Are Not Your Own Substack

The Shift from Individualism to Mob Identity

A thought experiment

O. Alan Noble's avatar
O. Alan Noble
Oct 29, 2025
∙ Paid

herd of sheep on green grass field during daytime
Photo by Nareeta Martin on Unsplash

In September, Luke Burgis said something that startled and shocked me. He said that we’re witnessing a shift from an individualist culture to a crowd culture, or what I’m tempted to call a mob culture. At first, I was highly skeptical, but over the past few weeks, I’ve begun to rethink my reaction, especially after talking this o…

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