You Are Not Your Own Substack

You Are Not Your Own Substack

Gen Z and Belonging to the Church

Is the attraction to Christianity consumerism, a desire for superficial belonging, or something else?

O. Alan Noble's avatar
O. Alan Noble
May 29, 2026
∙ Paid

sliced of bread beside goblet
Photo by Debby Hudson on Unsplash

One of my favorite cultural analysts, Freya India, published an article at GIRLS yesterday titled “The Commodification of Christianity” which posits that the growing interest we’re seeing among Gen Z in Christianity reflects a thin, digitized, plastic, frictionless and faceless vision of faith: “The problem with religious apps is the sa…

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